Dusseldorf

Dusseldorf

 

NextM – the Innovation & Tech conference On Wednesday, November 8th 2017, international top speakers, clients, innovative media partners & agencies came together in Dusseldorf, to celebrate ‘tech at heart, ignition in mind’. Thanks to all visitors who experienced fascinating key notes on our main stage, rousing deep dives in our break-out sessions and impressive gadgets to touch in our tech garden. Great you have been a part of our German NextM premiere! Questions? nextmger@groupm.com

Speakers

  • Ian Forrester
    Ian Forrester
    Unruly
  • Matthias Dang
    Matthias Dang
    Ad Alliance
  • Molly Swenson
    Molly Swenson
    RYOT
  • Jan Pechmann
    Jan Pechmann
    diffferent
  • Thomas Geisel
    Thomas Geisel
    Lord Mayor of City of Dusseldorf
  • Pascal Finette
    Pascal Finette
    Singularity University
  • Dr. Kate Stone
    Dr. Kate Stone
    Novalia
  • Mikko Hyppönen
    Mikko Hyppönen
    F-Secure
  • Juergen Blomenkamp
    Juergen Blomenkamp
    GroupM Germany
  • David Sneddon
    David Sneddon
    Google
  • Frank Vogel
    Frank Vogel
    Ad Alliance
  • Stuart Sullivan-Martin
    Stuart Sullivan-Martin
    Wavemaker
  • Adam Ray
    Adam Ray
    Mindshare
  • Sascha Wolter
    Sascha Wolter
    Amazon
  • Matthew Mee
    Matthew Mee
    MediaCom Global
  • Spraywall
    Spraywall
    Experience it in the Tech Garden
  • Quick Draw
    Quick Draw
    Experience it in the Tech Garden
  • Tilt Brush
    Tilt Brush
    Experience it in the Tech Garden
  • Gigacar
    Gigacar
    Experience it in the Tech Garden
Ian Forrester
Unruly

Biography

Ian Forrester is Unruly’s Global SVP of Insight, with 14 years’ insight experience gained during international roles at L’Oréal, Nestle, Tate & Lyle and Sony. Ian allies his expertise in consumer, shopper and commercial insight with a deep understanding of social video to form outstanding content strategies for our forward-thinking clients.

Session at NextM

‘Culture clash: Decoding culture and emotion in video’

Consumers are products of culture, and their attitudes, ideas and opinions are shaped by their environments. As marketers, it’s vital that we understand these behaviours. But breaking behaviour down into data is no easy task. It’s not an exact science.

At least, it didn’t use to be. Fortunately, new tools can help us quantify culture and understand why a media strategy that works in one market won’t work in the nation next door. The most recent of these is MediaCom’s Cultural Connections study, which collects data from more than 60,000 consumers in 63 markets to understand why they think, feel and behave differently.

In this presentation, MediaCom’s Matt Mee and Unruly’s Ian Forrester reveal the cultural forces that influence consumers around the world and explain why certain video creative might fly in some markets but flop in others.

Matthias Dang
Ad Alliance

Biography

Matthias Dang, geboren 1967 in Mainz, studierte von 1989 bis 1993 Wirtschaftswissenschaften in Mainz. 1993 kam der Diplom-Betriebswirt zu IP Deutschland, wo er unterschiedliche Positionen in Marketing und Verkauf innehatte. Seit September 2012 ist Matthias Dang Geschäftsführer von IP Deutschland. Unter seiner Ägide wurde das Unternehmen 2015 konsequent auf die Fourscreen-Vermarktung ausgerichtet. Seit 2017 ist Matthias Dang zusätzlich Geschäftsführer der Ad Alliance.

Session at NextM

‘Next Generation of TV Advertising: Reichweite trifft Targeting – Addressable TV’

Die Ad Alliance ist die relevanteste Vermarktungsallianz und steht für hohe Reichweiten, hochwertigen Content und starke Inszenierungsmöglichkeiten. Welche Rolle übernimmt Addressable TV zukünftig in diesem Zusammenhang? Im Dialog mit Thorsten Schütte-Gravelaar, Managing Director smartclip GmbH, zeigt Matthias Dang, welche Werbemöglichkeiten Addressable TV heute schon bietet, wohin die weitere Entwicklung geht und wie sie klassische Werbung ergänzt durch ATV Kampagnen noch schlagkräftiger macht.

Molly Swenson
RYOT

Biography

Molly is Co-Founder of RYOT, an LA-based media company, acquired in April 2016 by The Huffington Post / AOL. She was named to Forbes 30 Under 30 2017 list in Media, and in 2016 was named one of AdWeek’s Young Influentials.

As COO from 2012-2016, Molly led all operations, partnerships, sales efforts and financings for the company from launch to acquisition. Molly was also a producer on RYOT’s Oscar nominated film Body Team 12, and has worked on dozens of award-winning VR films and documentaries from the Arctic to Liberia to Brazil. As RYOT’s current Head of Brand, she is responsible for external matters of RYOT: communications, marketing, partnerships and business development.

Before RYOT, Molly designed, implemented and managed highly-leveraged philanthropic strategies for celebrities such as Ben Stiller, Shakira and Kobe Bryant. While working at The Obama White House, identifying candidates for political appointment, she made it to the Top 50 on Season 10 of American Idol. She has been published in AdWeek, The Seattle Times, The Huffington Post, Mic.com, written about in The New Yorker, Elle Magazine, The Washington Post and been a keynote speaker at CES, SXSW, Mobile World Congress and TEDxBerlin.

Session at NextM

‘Finding the Human Connection’

Welcome to the world of RYOT, where immersive media, emerging technology, and storytelling collide. Now the global, award winning, internal creative agency of Oath, RYOT launched five years ago as a content site that purposefully blurs the line between journalism and activism by telling stories in a compelling manner – often through VR or experimental technology – and presenting readers with a clear call-to-action. Empathy, emotion and human-centric stories are central to RYOT’s work: Technology itself is inherently agnostic, but with the right approach, it can be used as a vehicle for fostering human connection.

Jan Pechmann
diffferent

Biography

Jan Pechmann, born in 1974, studied media sciences, communication research and social psychology in Hanover and founded the strategy agency ‘diffferent’ at the age of 23. He leads the Agency with about 90 employees at the locations Berlin and Munich together with his business partners Alexander Kiock and Dirk Jehmlich. In his strategy consultancy, Pechmann is specialized in developing surprising solutions for his clients in the tension field between brand, innovation and transformation strategies.

Session at NextM

‘Zwischen zu weit vorn und hinten dran – Von der Kunst, Innovationen erfolgreich zu positionieren und zu launchen’ (German language)

Technologie ist die Antwort, meine Damen und Herren. Aber was war die Frage? Im Zuge allgemeiner digitaler Besoffenheit wird allerorten fleißig vor sich hin innoviert. Getreu dem Motto ‚Höchste Zeit, ich weiß bloß nicht wofür‘ leider jedoch oft an einer ganz wichtigen Person vorbei: dem Menschen. Viele Innovationsprojekte springen also als investitionsintensiver Tiger, nur um dann als bedeutungsloser Bettvorleger zu enden. Die meisten Innovationen scheitern am Sprung in die Breitenrelevanz. Der magische Raum der Möglichkeiten, der für viele Unternehmen in Künstlicher Intelligenz, Data & Robotik steckt, gleicht in den Augen normaler Menschen einer Kammer des Schreckens. Nach der Frage der technischen Machbarkeit ist darum die eigentliche entscheidende Frage nun die nach der menschlichen Machbarkeit: Was können wir tun, um es der breiten Masse von Menschen zu erleichtern, technologiebasierte Innovationen anzunehmen und in ihr Leben zu lassen? Denn die Technologie ist zunehmend bereit. Aber sind wir es auch?

Thomas Geisel
Lord Mayor of City of Dusseldorf

Biography

Studium der Rechts- und Politikwissenschaften in Freiburg, Genf und Washington D.C. 1988 Master of Arts in Government, Georgetown University, Washington D.C. 1990 erste juristische Staatsprüfung, Freiburg. 1992 Master in Public Administration, John F. Kennedy School of Government, Harvard University, Cambridge MA. 1994 große juristische Staatsprüfung, Berlin.

1990 Referent der SPD-Fraktion in der Volkskammer der DDR. 1991/1992 persönlicher Referent des SPD-Bundesgeschäftsführers. 1995 Abteilungsleiter der Treuhandanstalt/BvS, Berlin. 1998 Wechsel in die Energiewirtschaft. Zunächst Enron, London. 2000 Ruhrgas AG, Essen, 2003 E.ON Ruhrgas, Direktor Gaseinkauf. Seit 2013 selbständiger Rechtsanwalt, Düsseldorf. Wahl zum Oberbürgermeister am 15. Juni 2014.

Session at NextM

‘Welcome by Lord Mayor of City of Dusseldorf’

Pascal Finette
Singularity University

Biography

Pascal heads up everything Entrepreneurship at Singularity University, including the Startup Program, Global Expansion and the Entrepreneurship Track where he inspires, educates and empowers entrepreneurs tackling the world’s most intractable problems leveraging exponential technologies.

Pascal has spent his career pushing the boundaries of technology and passionately believes the internet can deeply impact the betterment of mankind. He got started on the net before there was a web browser, founded a couple of technology startups, led eBay’s Platform Solutions Group in Europe, launched a consulting firm helping entrepreneurs with their strategy & operations, invested into early-stage tech startups, led Mozilla’s Innovation Lab, created Mozilla’s accelerator program WebFWD, headed up Mozilla’s Office of the Chair and has invested into social impact organizations around the globe at Google.org. He also founded the non-profit organizations Mentor for Good and The Coaching Fellowship; the “GyShiDo” (Get Your S%#& Done) movement and publishes the opinionated newsletter, “The Heretic”, which is read by ten of thousands of entrepreneurs around the globe. Recently he published “The Heretic – Daily Therapeutics for Entrepreneurs” book, in stores globally now.

He frequently speaks and writes about the magic which happens at the intersection of entrepreneurship, technology & global impact. As a trained Co-Active executive coach Pascal works with clients on achieving their full leadership potential. But most of all – Pascal loves to work with entrepreneurs who are making things better and go from zero to one.

Session at NextM

‘Exponential Disruption’

Pascal Finette takes you on a roller coaster ride to an exponential future where AI, robotics, synthetic biology, 3D printing and other technologies converge. Along the way, he shares the untold stories and insights of Silicon Valley’s most influential technologists and previews the most influential technologies of the next ten years. This whirlwind tour of the future will shift your thinking from linear to exponential and your mindset from scarcity to abundance — envisioning a future where humanity’s greatest challenges are overcome.

Dr. Kate Stone
Novalia

Biography

Bloomberg has predicted that Dr Kate Stone is going to shake up the world as we know it – in short, she’s a game changer. With a degree in Electronics and a PhD in Physics from Cambridge University; she founded the award winning lab Novalia to explore the space where traditional print and conventional electronics converge, and has been living in that world ever since.

Some people expect the future to look like the film Minority Report, but Dr Kate Stone believes the opposite – she wants to infuse our current analogue world with electronics so that everything looks like it always has…. except that it can come alive through interaction. Imagine a world where a teenager’s bedroom poster comes to life with the launch of a new album, or an LP that enables you to DJ from the actual record sleeve itself, or a notebook that actually plays musical notes? This is the world Dr Kate Stone is creating – by adding ‘digital soul’ to everyday flat surfaces that we take for granted, she is changing the world as we know it.

Using her patented interactive print Dr Kate Stone is adding interaction and capacitive touch to everything from hats and mandalas through to packaging and books – and connecting them to the internet, she is creating a new frontier for traditional industries that we already know and love, and who until now have been locked out of the technology age.

Dr Kate’s unique style onstage is endearing, authentic and unforgettable; we’vethe seen the most hardened tech audience stand up for a standing ovation. The future is bright, the future is Dr Kate Stone.

Session at NextM

‘Print as the next digital frontier’

Many have declared print as dead, what if print is actually the next frontier, a portal to a digital world. You will be taken on a playful journey of discovery, and given a perspective of print and paper you never thought possible, a way to connect with people and the internet that is powerful and pervasive. And of course the best way to tell this story is lots of live demos, what could possibly go wrong!

Mikko Hyppönen
F-Secure

Biography

Mikko Hypponen is a reverse engineer. He has written on his research for the New York Times, Wired and Scientific American and lectured at the universities of Oxford, Stanford and Cambridge. His TED Talk has been seen by 1,5 million people and translated to 40 languages.

Session at NextM

‘Cyber Arms Race’

We are living in a world where cyber attacks have become the norm. New kinds of attackers appear, with new targets, new motivations and new methods. To understand and to fight the attacks, we need to understand who the attackers are. Security expert Mikko Hyppönen will look at the latest big hacking cases and reveal what really went on.

Juergen Blomenkamp
GroupM Germany

Biography

Jürgen Blomenkamp is CEO and Chairman of GroupM Germany. From 2013 to 2016 he also served as Global Investment Chairman, GroupM Global. At the beginning of 2010 he was appointed Global Chief Executive Officer, GroupM Trading. Prior to that, Jürgen was Chief Executive Officer of GroupM Germany since 2007, with a comprehensive function for the agency groups Maxus, MEC, MediaCom, Mindshare and Kinetic. In this function, he was responsible for a total of 1,150 employees and 6.8 billion euros in sales. Prior to joining GroupM, Blomenkamp was CEO of MediaCom for four years (2003 to 2007). Under his leadership, MediaCom moved up to No. 1 in the ranking of leading media agencies in Germany. In 2002, he was Chief Operating Officer in Germany and also a member of the Global Management Board of MediaCom. From 1996 to 2001, Blomenkamp was responsible for new business and served top customers such as Procter & Gamble, Mars, Deutsche Bank, Coca-Cola, VW Group and Deutsche Telekom.

Session at NextM

‘Welcome of the guests & introduction to nextm’

David Sneddon
Google

Biography

David Sneddon is a Director of the Large Customer Sales division for the German, Austrian, Swiss and Central Eastern European markets (collectively known as Central Europe or CE). He joined Google in 2011 and is based in Google’s EMEA HQ in Dublin, working in Ronan Harris’ team. He is responsible for all sales, deployment and account management for the DACH/CEE region.

In addition to this role, David also runs the Export team at Google, a team dedicated to working with customers to find new international markets for Google’s customers. This team offers both digital marketing advice as well as advice on logistics, translation of advertising and web assets, localisation of web/app assets and payment solutions. This is very fast growing area for Google’s customers as businesses truly realise the worldwide scale of the Internet.

David graduated in 1993 with a BA from Birmingham University, UK, followed by an MBA from Dublin City University in 2001. He started his career in Ogilvy and Mather, the London wing of the global advertising agency, later moving to the sister company Mindshare UK in London and then in 1999 transferred to help to set up the Mindshare Ireland office. After 15 years in advertising and media buying, he made the move to Google in April 2011. Born in the UK, he has made Dublin, Ireland his home since 1999.

Session at NextM

‘Arts and Culture in the Age of Artificial Intelligence’

Technology is powering all sorts of amazing interactions. From seeing the artworks and museums of the world in a completely new way with the Google Arts & Culture, to seeing the incredible benefits of spoken communication with the new Actions On Google interface, these technology-powered opportunities are all driven by breakthroughs in Artificial Intelligence and Machine Learning. We look forward to sharing them with you at the NextM conference.

Frank Vogel
Ad Alliance

Biography

Frank Vogel ist Sprecher der Geschäftsleitung G+J e|MS und verantwortet mit dem Bereich Sales Solutions + Services die Felder Digitalvermarktung, Crossmediale Markenlösungen, Direct Sales und die Marktforschung. 1973 in Giessen geboren, studierte Vogel von 1993 bis 1999 an der Universität Hamburg Psychologie. Nach Stationen in der Mediaplanung bei CARAT Hamburg und in der Marktforschung bei Warner Music Germany, wechselte er 2005 in die Medienbranche, um bei Bauer Media die Themen Medien- und Trendforschung sowie das Media Marketing weiter zu entwickeln. 2006 erfolgte der Wechsel zu Gruner + Jahr, wo er insbesondere das Thema Werbewirkungsforschung vorantrieb. 2011 wurde Frank Vogel zum Director Marketing und Media Research Services ernannt. Seit September 2013 ist er Mitglied der Geschäftsleitung und seit August 2015 ihr Sprecher.

Session at NextM

‘Next Generation Advertising: Dos und Don´ts beim Influencer-Marketing’

Influencer-Kampagnen sind derzeit der Marketing-Hype schlechthin. Aber was macht diese neue Marketing-Disziplin so beliebt? Was verbirgt sich dahinter und wie funktioniert es? Neben Antworten auf diese Fragen präsentiert Frank Vogel konkrete Mechaniken und aktuelle Forschungsergebnisse zur Wirkung von Influencer-Kampagnen. Im Gespräch mit der Vloggerin und Influencerin Nela Lee geht es außerdem darum, was in der Praxis gut funktioniert und wie man es besser nicht machen sollte.

Stuart Sullivan-Martin
Wavemaker

Biography

Stuart is the Chief Strategy Officer at Wavemaker (formerly MEC), responsible for strategic planning across the EMEA region. He has worked with a range of brands across the region in a number of categories and has won several awards including 2013 Media Week Gold for the Department of Health and the 2009 IPA Effectiveness Grand Prix for the Morrisons. Stuart is also the co-chair of the 2017 IPA Effectiveness Diploma and was nominated the UK’s No 1 Media Planner by Campaign Magazine.

Session at NextM

‘Brand Momentum in the Age of Algorithm’

In the turmoil of hyper fast change in our industry, we need an anchor to help make the right decisions for brand growth – what to make, to invest in, to avoid, how to gain the competitive advantage.

Over the last three years, Wavemaker (formerly MEC) has invested significantly in data-fuelled insight into the psychology, thoughts, feelings and behaviours of people and how they buy. The study includes 350,000 respondents, 65 categories in over 35 countries. This makes it the largest study in consumer behaviour we’ve seen to date. Get insights and find out more about opportunities you can leverage in the purchase journey.

Adam Ray
Mindshare

Biography

Adams journey in digital started not in digital media but with studying Software Engineering and Intelligent Systems at university. He then made the transition to digital media and over the past 10 years Adam has created the Programmatic proposition for Mindshare. Adam is now responsible for leading innovation for Mindshare’s global digital specialist FAST division.

Session at NextM

‘The rise of programmable, what this means for brands and how they can take advantage of the new golden era of digital’

Adam will be talking about programmable media, what this is and the many benefits it brings to clients. The talk will begin with an overview of the various concepts involved, provide an example of them in action and talk through the new technology required to power and realise the benefits of this new way of working. Who knew custom media/creative algorithms could be so cool!

Sascha Wolter
Amazon

Biography

Sascha Wolter ist Senior Technology Evangelist für Amazon Alexa und als solcher hilft er, eine sprachgesteuerte Zukunft mitzugestalten. Als Experte für die Planung und Umsetzung von geräteübergreifenden Anwendungen begeistert er sich für das Benutzererlebnis und erkundet verbesserte Interaktionsformen zwischen Mensch und Maschine.

Bereits seit 1995 arbeitet er als Berater, Dozent, Sprecher und Autor – mit dem Fokus auf Verständnis, Innovation, Geschäftsmodelle und Nutzen. Außerdem wurde er für sein Developer- und Community-Engagement mehrfach ausgezeichnet. In seiner Freizeit begeistert er sich für Bergsport von Wandern bis Ski, genießt guten italienischen Kaffee und liebt die gemeinsame Zeit mit seinen Kindern.

Sascha organsierte von 2001 bis 2011 zahlreiche international renommierte Konferenzreihen wie beyond tellerrand. Aktuell engagiert er sich als Vorstandsmitglied im Arbeitskreis Usability & User Experience der BITKOM. Außerdem wurde er für sein Engagement mehrfach als Google Developer Expert für IoT (GDE) und Microsoft Most Valuable Professional (MVP) ausgezeichnet und erhielt 2013 von der German UPA (Berufsverband für UX und Usability) den Best Session Award für seinen Vortrag “Beyond Mobile Apps”.

Session at NextM

‘Die Zukunft mit Sprachsteuerung gestalten’

Gehören Maus und Monitor schon bald der Vergangenheit an? Sprache gilt als die natürlichste Interaktionsform und wird immer häufiger genutzt, wenn nicht sogar vom Nutzer erwartet. Doch wie können wir den Herausforderungen gerecht werden und Sprache berücksichtigen? Sascha Wolter diskutiert nicht nur diese Fragen. Er zeigt außerdem, wie sich moderne Interaktionsformen und multimodale Benutzungsschnittstellen mit Sprach-Diensten wie Amazon Alexa umsetzen lassen.

Matthew Mee
MediaCom Global

Biography

Matthew is the Global Chief Strategy Officer of MediaCom. In the course of many years there he has designed processes, built tools, launched cultural initiatives and worked with clients to promote a systems view of thinking and planning; one which reflects and leverages the dynamic reality of communications.

Session at NextM

‘Culture clash: Decoding culture and emotion in video’

Consumers are products of culture, and their attitudes, ideas and opinions are shaped by their environments. As marketers, it’s vital that we understand these behaviours. But breaking behaviour down into data is no easy task. It’s not an exact science. At least, it didn’t use to be. Fortunately, new tools can help us quantify culture and understand why a media strategy that works in one market won’t work in the nation next door. The most recent of these is MediaCom’s Cultural Connections study, which collects data from more than 60,000 consumers in 63 markets to understand why they think, feel and behave differently. In this presentation, MediaCom’s Matt Mee and Unruly’s Ian Forrester reveal the cultural forces that influence consumers around the world and explain why certain video creative might fly in some markets but flop in others.

Spraywall
Experience it in the Tech Garden

About

The digital aspect in Out-of-Home (OOH) advertising is increasing constantly. Innovative stunts are known for their eye-catching effect which works even better if the content activates the target group and creates a unique individual experience. With this Spraywall you can experience a special kind of creative interaction. The spray can contains sensors that activate LEDs in the wall and enable you to create an individual image on the wall. This way, every wall can become a media carrier – without any projection or shadowing. By merging architecture with content, countless application possibilities are created for POS/POI and live communication.

Kinetic is the leading agency in helping brands connect with their audiences while they are on the move. As the world’s largest planner and digital innovator of OOH advertising, Kinetic is the expert for activating communication with the mobile community. We support you in creating a unique OOH campaign. Through creative approaches and stunt ideas, like this Spraywall, we are always one innovative step ahead.

As developer and producer of the Spraywall tennagels Medientechnik is the overall technical service provider also among others of today’s event. Thus tennagels Medientechnik is one of the first addresses for the development of innovative media technologies, that can be placed in all areas of the digital world.

Quick Draw
Experience it in the Tech Garden

About

Quick, Draw! is a game built with machine learning. It uses some of the same technology that helps Google Translate recognize your handwriting. In this game, a neural network tries to guess what you’re drawing. The more you play with it, the more it will learn and make better guesses.

Projects like Quick, Draw! help make machine learning understandable in a fun, tangible way. And that’s important, so that everyone can be involved in coming up with new ideas for creative and useful ways to use machine learning in the future.

Tilt Brush
Experience it in the Tech Garden

About

Tilt Brush lets you paint in 3D space with virtual reality. Your room is your canvas. Your palette is your imagination. The possibilities are endless. Paint life-size three-dimensional brush strokes, stars, light, and even fire. Experience painting as you have never before.

Gigacar
Experience it in the Tech Garden

About

Gigacar – The Vodafone VR simulator, presented by A4VR and the Office of Economic Development, City of Düsseldorf.

Immerse yourself in a full range of Virtual Reality such as positional tracking, motion simulation, wind, scent and interactive handtracking: Düsseldorf based A4VR created this Vodafone Gigacar as a realtime autonomous driving experience.

In the multi-sensory experience at the city’s Office of Economic Development booth, you will enter a world without traffic accidents, no waiting at traffic lights and no stress during long trips on the motorway. An intrepid world where traveling is fast, reliable and unencumbering. In the VR simulator, you can already experience an autonomous ride today, as it will be possible with 5G.

About the Office of Economic Development, City of Düsseldorf:

We offer a wide range of services, from supporting foreign companies with residence permit questions to assisting with the relocation of an industrial company within the city area. We are the central point of contact for all companies residing, interested or working in Düsseldorf. With expert teams for startups, creative industries and real estate, we deliver solutions and assistance to innovators, creators and entrepreneurs. Düsseldorf

About A4VR:

A4VR is a one stop creative agency specialized in key-ready VR concepts and solutions. The agency is pioneering the use of virtual reality for companies, brands and live communication. A4VR serves a broad range of applications for industries such as entertainment, real estate & tourism, architecture, fashion & retail, automotive, as well as broadcast shows, concerts and events. For anyone interested in full on VR immersion, a personal tour to A4VR´s living lab can easily be arranged. A4VR

 

Envisioning the Future – 5 theses on digital change

More than 500 visionaries and experts from Marketing, Media and Tech attended Germany’s first NextM in Düsseldorf. On November 8th, they gathered to discuss the chances and difficulties of a digital world. The event was opened by Jürgen Blomenkamp, the CEO and Chairman of GroupM Germany and the Lord Major of Düsseldorf, Thomas Geisel, who made one thing clear: “Global innovation happens here!” The topics of the day’s Keynotes, Breakout Sessions and Live-Demonstrations ranged from Artificial Intelligence, to Data Security and Virtual Reality. At NextM we looked to the future and experienced how technology will change our lives. Here are 5 theses that show where the journey could go.

1. “Artificial intelligence is the last invention humans will ever make!” Pascal Finette / Singularity University Pascal Finette from Singularity University took his listeners on a roller coaster ride to an exponential future where AI, robotics, synthetic biology, 3D printing and other technologies converge. Along the way, he shared the untold stories and insights of Silicon Valley’s most influential technologists. While describing the digital future he presented his concept of exponential disruption: Linear thinking versus exponential tech growth leads into disappointment. Humans have to change the way they regard a fast changing, digital world in order to keep up with and control artificial intelligence.

2. “The Internet brought and continues to bring more solutions than problems – I am an optimist” Mikko Hyppönen / F-Secure In a world where everything becomes smart, even light bulbs can pose a threat, when hacked. Mikko Hyppönen from F-Secure predicted in his keynote that in 2029 we have affordable computers that are as intelligent and sophisticated as the human brain. But, citing the Ghostbusters: „Who you gonna call in the case of Cyber Crime?” New kinds of attackers appear, with new targets, new motivations and new strategies. To understand and to fight these attacks, we need to understand who the offenders are. The security expert Mikko Hyppönen gave several examples of hacks, as the famous North Korean Sony Hack. Even though he highlightened the problems of digitalisation, he emphasised his optimism: If we see cyberattacks as the threat they are and act accordingly, they can be combated successfully. The “Cyber arms race” can be won.

3. “Artificial Intelligence will be everywhere: From Art to Apps!” David Sneddon / Google Cultural Institute „Arts and Culture in the Age of Artificial Intelligence“, by Google, started in 2011 with the aim of enabling users to enjoy and discover art on their devices – wherever they are. The idea of linking art and technology is not new, as David Sneddon stated, but artificial intelligence offers new possibilities of display. Google now has digitalised over 6 million pieces of art from various epochs. Artificial Intelligence helps organizing and making sense of the flood of information. Sneddon went on, bridging the project with the Google assistance. From seeing the artworks and museums of the world in a completely new way with the Google Arts & Culture, to seeing the incredible benefits of spoken communication with the new Actions on Google interface, these technology-powered opportunities are all driven by breakthroughs in artificial intelligence. The project “Arts and Culture in the Age of artificial intelligence” sets an example for the many chances, AI offers.

4. “We are blurring the lines of entertainment, advertising and social engagement with the help of technology” Molly DeWolf Swenson / RYOT Molly DeWolf Swenson, co-founder of RYOT, introduced the listeners at NextM Germany to her world, where immersive media, emerging technology, and storytelling collide. Martin Luther King Jr. said that a “riot is the language of the unheard.” Modern technology and Social Media have enabled marginalised people to be heard without “breaking glass”. In the last years RYOT has become a creative agency, using content as an entrance to people’s social conscience. Their credo is: “Making what is important interesting.” They use modern technology, as Virtual Reality and GoPros to let people tell the stories themselves. The result is a 100% conversion rate and more reaction from the users, making it very interesting for advertising. “We sit on the intersection of the digital and physical market”, Swenson said, stating that technology is not necessarily an adversary to empathy.

5. “The world of tomorrow will look a lot like today” Dr. Kate Stone / Novalia Many have declared print as dead, what if print is actually the next frontier, a portal to a digital world? Dr. Stone presented several marketing cases, linking them to her personal upbringing: The physicist always was fascinated with print but was disappointed by the lack of creativity surrounding it. She developed a touchpoint interface that enabled printed goods to make music – an idea that was used for exciting marketing cases. When she thinks of the world of tomorrow, she envisions it as a magical place, much like that of Harry Potter. This mind opening vision combined with the fact that people always seek nostalgia and technology will become more invisible leads her to a prediction: The world of tomorrow will look a lot like the one of the present and the past.

 

Program

NextM – one day, three stages, many speakers and lots of inspiration

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